What Is a Canonical URL?
Canonical URL is the preferred address for a webpage when similar or duplicate versions exist. A website places a canonical signal in the page code to indicate which URL search engines should treat as the main version. The signal helps consolidate indexing and ranking signals without preventing other versions from being accessible.
Quick Facts About Canonical URL
Category
Technical SEO
Used for
Duplicate and similar page control
Common confusion
A canonical signal does not redirect visitors
Also called
Canonical Link
Often discussed with
Technical SEO
Key Takeaways About Canonical URL
- A canonical signal identifies one preferred URL among similar versions.
- Canonicalisation guides search engines without redirecting website visitors.
- A canonical URL is not the same as a redirect.
How Canonical URL Works

A Canonical URL appears as a preferred address in a webpage's canonical link element. Search engines can read that signal when several URLs show the same or closely related content. The preferred address should represent the version you want indexed and shown in search results.
Related glossary terms: Sitemap, Robots.txt, Internal Linking.
Common causes include tracking parameters, print versions, filtered pages, and alternative URL formats. The canonical signal does not remove other URLs or send visitors elsewhere. Google Search Console can help you inspect the URL selected by Google, while a sitemap can reinforce the preferred address. Canonicalisation works best when page content, internal links, redirects, and sitemap entries point consistently towards the same version.

Expert Note
When we review a site, we check canonical signals against the page content, internal links, redirects, and sitemap entries. Our team also looks for conflicting signals, such as a page naming another URL as canonical while internal links favour the current page.
Canonical URL in Practice: A Real-World Example
A Sydney law firm may publish a service page with tracking parameters in advertising URLs. The clean service-page address can be nominated as the Canonical URL, while visitors may still access the tracked versions.
Related Services
Related Terms
Sitemap
Sitemap is a file or page that lists the important URLs on a website and describes…
Robots.txt
A Robots.txt file is a plain-text instruction file that tells search engine crawlers which parts of…
Internal Linking
Internal Linking is the practice of connecting pages within the same website through clickable links. These…
Google Search Console
Google Search Console is a free Google service that helps website owners monitor how Google discovers…
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